If there are going to be video ad's , please make them muted until moused over or clicked upon.
That way, if you are in a quiet area, like a bedroom with your significant other sleeping, or in a library... and you forgot to turn down the volume, the video will start playing, but the sound will not cause a ruckus.
Also, the game is fairly low bandwidth, being able to be played just about anywhere. Video ad's popping up when someone is on a limited bandwidth device like a phone or tablet with just a small budget data plan will eat at the little data that have, potentially driving away a customer. Something to think about.
And PLEASE, PLEASE do not make the video ad's pop up a non-closeable confirmation box with the only option to close it being to press a button upon clicking the video's window close box. So many nefarious sites use such a technique to the installation of malware.... I personally would never come back to the site if those non-closeable boxes start popping up. ( Who knows what you just hiddenly ok'ed for installation or download. )
